The MediaPotok online media has appeared in the information field of the Republic of Mari El (Russia) the very same time — 30th March 2015. Since the first working day, the new players have changed the approach to region news reporting and set new standards, skillfully using the experience obtained by key media outlets in Russia. Soon after, MediaPotok working methods have been borrowed by many local resources.
Evgeny Dvornikov, a person widely known in journalistic circles in the republic, is a founder of the new media site.
Only one year later the site launch, when a number of visitors counted to 3 thousand people per day, MediaPotok received the mass media registration certificate and became the Yandex.News project partner. The news agency has confidently won the regional media space. All of this has been achieved due to the team’s well-coordinated work, more news materials and working hard with exclusives. The MediaPotok journalists are rewriting all the news which correspond to the online media subject in the region, and the top newsbreaks are accompanied by unique comments. A lot of business leaders, organizations, departments and information resources are working closely with the media resource as its partners. After the branch office has been opened in the Republic of Chuvashia, the MediaPotok plans to cover the entire Volga region audience are coming true.
At present, the online media has become a leader as for information content volume in the Republic of Mari El; thus now it has earned a reputation of being trusted by the audience. Both regional media and key federal media refer to MediaPotok when publishing materials fairly often. The secret of success is simple. Detailed description of events, constant information monitoring, and clear sequence of presentation – these are distinctive features of the online media. Basing on unbiased attitude, sharpness, comprehensive coverage of any topics, from “Our Crimea” to the Peter Pavlensky’s actionism, from a story about amazing animals to a reportage concerning the fire department workdays, and moreover using high-quality photo and video materials, MediaPotok has achieved so good rating results. It is not necessary to cover scandalous topics and come up with screaming headlines to be in the limelight. For this purpose, besides filling the resource with current media materials, it is better to hold online conferences, provide information support of events and actions, and organize competitions, lectures and trainings among students and journalists from information editions and advertising agencies.